Coca-Cola Brings the Wonder of Coke Studio to Flytime Fest Through Its Multi-Year Sponsorship 

Coca-Cola, a long-standing patron of music and culture, has embarked on a multi-year journey as the official sponsor of Africa’s preeminent celebration of music and live experiences, Flytime Fest, beginning this year with an iconic line-up from December 21st to 25th. 

In this epic collaboration, Coca-Cola will leverage its global music platform, Coke Studio, to amplify the festival experience, transporting fans to the heart of Afrobeat rhythms through a series of immersive and entertaining activations throughout the festival. 

Flytime Fest with Rhythm Unplugged, will continue the tradition of offering captivating live music, culture, and entertainment experiences. This landmark event has consistently attracted over 20,000 attendees to Lagos, Nigeria year after year, solidifying its reputation as one of Africa’s premier cultural events.  

We are proud to be building a long-standing and fruitful relationship with Coca-Cola, a globally recognized, best-in-class brand that has become synonymous with some of the most significant cultural moments around the world.This collaboration reflects our mutual commitment to creating unforgettable moments, fusing the best of Afrobeats music and live experiences into a refreshing, memorable celebration that draws people closer” 

“More than sponsors, we are wholehearted supporters. Whether it’s connecting people and celebrating the richness of African music through live entertainment or creating multisensory experiences that resonate with Afrobeats fans through Coke Studio, our goal is to bring fans closer to their favourite music experiences in authentic ways.” 

Yusuf Murtala, Marketing Director, Coca-Cola Nigeria

With music as a major cultural passion point, Coke Studio will engage music enthusiasts at Rhythm Unplugged, Flytime’s most anticipated variety show, on December 21. Coke Studio will also elevate the fan’s on-site experience throughout the rest of the Flytime Fest on December 23-25, with engaging and immersive activations and competitions at various touchpoints. 

We know the power of live music – it has the ability to unite, uplift, and evoke the deepest emotions,” explained Murtala from Coca-Cola, “For many, it is the melting pot of shared experiences and of course, supporting Flytime Fest allows us to deliver immersive entertainment for Afrobeats fans in a way that is authentic and powerful.” 

Flytime Fest 2023 powered by Coca-Cola will embody the vibrant spirit, energy, and togetherness that Coca-Cola has consistently brought to life throughout its rich history. 

Additional details on Coke Studio x Flytime Fest activations will be unveiled to the public in the coming months.  

To receive exclusive access to tickets, lineup releases, and festival updates, subscribe to Flytime Fest newsletter via the website.
Ticket sales are exclusively offered via Flytime’s Official Website. 

For table bookings, please contact 08180222111 or

About Flytime Fest  

Flytime Fest is Africa’s biggest music and live entertainment festival, featuring a diverse lineup of genres and talents from the continent and beyond. Organized by Flytime Promotions, Nigeria’s leading full-service entertainment company with 19 years of experience in producing world-class events, these festivals are known for their exceptional production standards, multisensory experiences, and safety focus. Attracting thousands of attendees from within and beyond the continent, the festivals celebrate and showcase the richness and diversity of African music and culture, providing a platform for both emerging and established artists to reach a global audience. Rhythm Unplugged, Nigeria’s longest-running concert, is an integral part of this vibrant brand story, adding its unique legacy to the festivities. 

About Coca-Cola Nigeria 

Coca-Cola Nigeria Limited is a total beverage company, offering one of the world’s most valuable brands, Coca-Cola. Our company portfolio includes valuable beverage brands, such as Coca-Cola, Fanta, Sprite, 5Alive Juices, Eva Water, Schweppes, and Limca. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting packaging recycling across our value chain. With our bottling partners, we employ more than 5,000 people with over 700,000 distribution partners helping bring economic opportunity to local communities. Learn more at the Coca-Cola Nigeria website at and follow us on Twitter, Instagram, Facebook, and LinkedIn 


Press & Sponsorships 

Ibiyemi Ademowo 

Head of Marketing, Flytime Promotions 


Joy Teddy 

PR Manager, FOLA PR 

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